Items where Author is "Arini, Hidayati"

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Resa, Nurlaela Anwar and Arini, Hidayati (2022) Peran efektivitas iklan di televisi dalam memediasi daya tarik iklan terhadap brand attitude pada iklan merek shampoo Sunsilk (studi kasus di Cakung Barat Jakarta Timur). In: Prosiding Seminar Hasil Penelitian Volume II 2021/2022, 23 Februari 2021, Jakarta.

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