Items where Author is "Altje, L. Tumbel"
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Article
Daniel, Peterson Silaban and Stanss, L. H. V. J. Lapian and Altje, L. Tumbel and Frederi, G. Worang and Imelda, W. J. Ogi (2023) Operationalization of marketing capabilities in the context of analytics technology adoption. Indonesian Marketing Journal, 3 (1): 4. pp. 34-49. ISSN 2776-6004
Daniel, Peterson Silaban and Stanss, L. H. V. J. Lapian and Altje, L. Tumbel and Frederik, G. Worang and Imelda, W. J. Ogi (2023) Operationalization of marketing capabilities in the context of analytics technology adoption. Indonesian Marketing Journal, 3 (1): 4. pp. 34-49. ISSN 2776-6004