Medan city heritage tour packaging

Hetty C, Nainggolan and Rosdiana, Pakpahan and Dina, Yunita (2023) Medan city heritage tour packaging. In: Proceeding Book The International Hospitality Entrepreneurship and Innovation Conference.

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This research was conducted in the city center of North Sumatra, Medan. Medan has interesting tourist attractions to visit, one of which is historical tourism. Unfortunately, there are still very few domestic and foreign tourists who have good information about the cultural value of this building, its uniqueness and history, many do not even know about the Zone 2 Heritage itinerary, as well as the travel agents who make this heritage city of Medan packaged as a tour package and market it. . This study aims to determine the itinerary to the historical buildings of the city of Medan and determine the calculation of heritage tour packages for the city of Medan. This research was conducted using qualitative research methods with descriptive analysis, namely data collection using observation, documentation, and interview techniques with the Indonesian Tour Guide Association. The itinerary for heritage tourism in Medan City is an itinerary in tabular form, which can be made with a tour duration of around 6 hours or half a day. The calculation of Heritage tour packages in Medan City is based on two costs, namely fixed costs and variable costs. The selling price of the tour package that can be offered is IDR 247,000, with a minimum of 10 pax and the Merdeka field start point and is targeted at the domestic tourist market.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Heritage, Tour packages, Price calculations
Subjects: Urban & Regional Technology & Development > Recreation
Economics and Business > Domestic Commerce, Marketing, & Economics
Depositing User: - Annisa -
Date Deposited: 16 Nov 2023 05:05
Last Modified: 16 Nov 2023 05:05

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