Salman, Faris Insani and Ariyani, Wahyu Wijayanti and Usman, Sudarmaji and Maria, Joy Iglesia (2022) Antecedent and consequences of mall value. Journal of management studies and development, 1 (1): 4. pp. 36-47. ISSN 2962-5955
Jurnal_Salman Faris Insan_Universitas Veteran Bangun Nusantara Sukoharjo_2022.pdf
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Abstract
This research contributes by using the concept and measurement of mall values to increase generalization, and to connect it with antecedent variables and their consequences. Variables measured in relation to the mall value concept in this study are shopping environments and consumer satisfaction. The respondents in this study were 210 mall shoppers at Hartono Lifestyle Mall Surakarta. The empirical results indicate mall value construct is an important issue on marketing strategy crafting in Hartono Lifestyle Mall Surakarta.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Value, Satisfaction, Shopping environment |
| Subjects: | Building Industry Technology > Architectural Design & Environmental Engineering |
| Depositing User: | - Dina - |
| Date Deposited: | 21 Jun 2023 03:35 |
| Last Modified: | 21 Jun 2023 03:35 |
| URI: | https://karya.brin.go.id/id/eprint/18350 |
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